Resources Library by ANA

The media monitor in Italy

This paper reviews the potential of the EMM portable meter, which has been tested in an extensive nation-wide survey for a complex cross-media study.This study provides an example of how it is possible to effectively change the perspective in media...

Catalogue: WM3 2007

Author: Giorgio Licastro

Company: GfK

June 3, 2007

Catch them young...and watch them grow…

This paper provides a unique methodology that builds future growth in talent, revenue and reach in the market research industry of Asia Pacific, especially in emerging and under-developed markets.The pilot study uses secondary schools as hubs and...

Catalogue: Asia Pacific 2007

Author: Caz Tebbutt Dennis

Company: Tebbutt Research

March 12, 2007

Aspiration and value

The paper describes the birth of a new research methodology developed by Reperes with their client Moet Hennessy.It follows the development of an original research approach for measuring the equity of a brand and that helps marketers steer its future...

Catalogue: Congress 2006: Foresight

Authors: Catherine Genter, Anne Quénelle, Marie Juan-Lallier, François Abiven, Sandrine McClure

Company: Reperes

September 17, 2006

Mind voyager

Customer Insights before proceeding with product development or strategic planning are of key importance to brand and product managers.This paper describes a new research method utilizing the reformative developments on the Internet called Web 2.0....

Catalogue: Congress 2006: Foresight

Author: Andera Gadeib

Company: Dialego AG

September 17, 2006

Increasing viewer control

The paper describes the challenges facing television audience measurement in the United Kingdom in monitoring devices such as PVRs.BARB is incorporating the full measurement of the Sky+ PVR later in 2005. Viewing through the Sky+ box will be...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Authors: Tony Jarvis, Bjarne Thelin, Tony Wearn

June 23, 2005

There's something about Mary

Mary Goodyear's groundbreaking thinking on the evolution of marketing has proved to be an invaluable tool - useful for explaining and understanding markets, brands and advertising as well as consumer attitudes and behaviour.In this paper the authors...

Catalogue: Asia Pacific 2005

Authors: Lee Ryan, Rosie Hawkins

Company: KANTAR TNS Malaysia

March 13, 2005

Give research a chance

This paper examines the nature of marketing communications and the research mechanism allied to this area, and suggests that the essence of effective communications/communicating is seldom practiced by either marketeers or many researchers, in spite...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business

Author: Neil McPhee

September 19, 2004

Calibration

Collection of sufficient information on a single-source survey is a well documented barrier to multi-media evaluation. There are a number of methods used to attempt to ameliorate this information problem by collecting information on two or more...

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media

Authors: Paul Summer, Peter Masson

June 16, 2004

Shazam!

The aim of the paper is to explain the opportunities for market research through the use of a new technology to conduct surveys for gathering information on real time and event driven topics with difficult to get hold of respondent groups.The paper...

Catalogue: ESOMAR Conference 2004: Technovate 2

Author: Graham Williams

Company: GfK

February 1, 2004